by Kevin LeoprymaOn Friday, November 13th, 2015, The Webster hosted the launch of PRYMA by World of McIntosh in Miami South Beach. PRYMA’s state-of-the-art-headphones headlined the event as guests were able to experience quality sound with the ambiance of The Webster’s infamous rooftop view. Sweet and savory canapés, fabulous cocktails, and sounds by DJ Michelle Leshem completed the night, making the event a memorable one.

WRE_8234 Guests began at the first activation point in the lobby with a small display of PRYMA headphones on the BDDW table. The PRYMA x Webster step & repeat was placed on the right side of the lobby in front of the staircase. They then went to the second and main activation point located on the rooftop, customized to create a unique, one-of-a-kind PRYMA experience. Tailored with a PRYMA graphic on the bar and a listening station where guests could try the headphones, guests witnessed an interactive experience like no other.

Over 85 guests attended the lavish unveiling of PRYMA including notables like: Leonardo Auricchio Head Business Development at World of McIntosh, Livio Cucuzza Chief Design Officer at World of McIntosh,  Riccardo Ferragamo son of Leonardo Ferragamo, Demetrius Idett son of Timberland, Umberto Mascagni Owner of Visa-01, Christian Lacovelli President at Rally Manufacturing Inc., David Azar Owner at Outsmart Labs and Javier Martin Contemporary Artist

As the evening went on, Le Basque served delectable fun bites as Pernod Ricard provided beverages. Guests enjoyed Avion Tequila and Absolut Elyx based cocktail prepared by Le Basque’s mixologist as well as Perrier-Jouet champagne. Short rib slides on brioche buns, mini lobster rolls, and prosecco and mango popsicles were all favorites of Le Basque’s menu.


photo credit WorldRedEye

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