IMG_6440_grandeAs he put it, “One day I was looking through my closet and noticed that I didn’t really have so many long sleeve shirts. I had a lot of short sleeve t-shirts that I wore with a sweatshirt, but not as many long-sleeve tees. So I headed online to buy some more long sleeve shirts but not one store had what I was looking for. I was shopping for a long sleeve t-shirt with a cool graphic design across the chest. But what I found was that most long sleeve shirts were either boring old solid colors with no design, or they had an outlandish graphic print that sprawled across the entire shirt. I wanted a happy medium, and I couldn’t find one. I couldn’t believe what I was seeing, why doesn’t one store have what I am looking for?” as he says about his style before Aedran.

He continues, “So one night I was hanging out by my friend Andrea’s apartment, looking at her photographs that she takes for her photography classes at NYU Tisch, and the words just came out: ‘I want to put your photos on long sleeve shirts.’ And just like that, Aedran was started. We picked out some photos, researched shirt-printers, and pretty soon we had our first apparel line.” Joe and Andrea are currently pushing to further develop Aedran’s identity and brand image. Aedran provides that perfect ‘go-to’ long sleeve piece that you can throw on whether you’re going out to a bar, club, party, or just chilling at a friend’s house. Each shirt comes with it’s own design that is as unique as it’s wearer. Aedran is more than just a brand, it is a lifestyle that provides our millennial youth with long sleeve shirts that aren’t just a skin-coverer, but rather a fashion statement.” The best ethos is creating something you want to buy: and in this case, that is precisely what Mr. Sutton has done.

Aedran1

Joe and Andrea believe that future generations want simplicity and clothes they can buy that are just as comfortable as they are stylish. Introducing a new aesthetic in fashion and design, Mr. Sutton is as much a skilled professional as a truly unforgettable and capable human being. He is an artist of fashion, design, marketing, advertising and lifestyle. As time goes on Mr. Sutton and Ms. Edelman will continue to build their brand and develop more designs for Aedran. I for one am looking forward to seeing what they do next for their trendy and hip apparel line.
AEDRAN apparel can be ordered at their site, AEDRAN.com or Instagram @AEDRAN

About The Author

Sara Nardea is no stranger to the art world, selling her own paintings and curating exhibitions -- from pop art to abstraction and now to art journalism, she is bringing her New York success to the up-and-coming Miami scene. Sara is now a contributing writer and editor at L'Etage Magazine.

Related Posts